Does Voice Broadcasting Work?
The first thing you need to do is buy accurate data to market to. This is marketing 101. Target marketing is nothing new and can increase your sales dramatically. The goal is to call people or businesses that have a good chance of being interested in your product or service. For example, if you were looking to generate mortgage leads, you would want to get your list from a company that allows targeting of homeowners or non-homeowners by zip code, loan rate, loan amount, in foreclosure, etc. If you are targeting business, you can use the SIC code, and target the area you are looking to call. Also, be sure the supplier washes the list of numbers against the “do not call” list and removes those who do not want to be contacted. When looking for a voice broadcasting service, there are 15 basic voice broadcasting questions you should ask, in order to be in compliance and have a successful campaign.
Your message should be no longer than 30 seconds. It should get their attention in the first 2 or 3 seconds and present an amazing offer they can’t refuse. You can always offer a promotion that is time sensitive and will expire soon. This will get them to act quickly and press “1″ to be connected with a live agent. Keep it simple and just remember that your message must…
- get attention first
- be polite
- get to the point
- present an offer
- create an time to take action
You can expect about 1% response from your voice broadcasting campaign at any given time. Even though this number is small, it is a huge success. What this means is that for every 1000 calls you make, you will get 10 transfers interested about your product or service. If each message you send is 30 seconds long, and if you are paying one and a half cents a minute for those calls, then the cost to get those 10 leads is only 15 dollars. Pretty nice? Yes it is. The best part is that you are leveraging technology to do all the heavy lifting for you. So let me ask you. Does voice broadcasting work?
Rick Zepeda is a lead generation voice broadcasting professional. Be sure to get more tips and tricks free with Voice Broadcasting Insider Secrets. Learn how to get voice broadcasting for almost a penny per minute. Learn what mistakes to avoid and how to set up a campaign correctly. Learn the 15 killer questions you should ask before signing up with a voice broadcasting service.
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Author: Rick Zepeda
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